Oct 18
8
One of the pioneers in the enterprise B2B influencer marketing space that I’ve been most fortunate to collaborate with most is Amisha Gandhi, ( AmishaGandhi ) Vice President of Influencer Marketing at SAP Ariba. Whether it was the SAP Leonardo launch microsite with interactive content and 30+ influencers sharing their expertise reaching 21 million views or campaigns like this one with Arianna Huffington plus internal and external influencers for SAP SuccessFactors, there’s a lot of success in the momentum Amisha has created in the B2B influencer marketing world.
Read more from the original source:
Enterprise B2B Influencer Marketing Interview: Amisha Gandhi, SAP Ariba